Al Helal Hadi
Menu
Client
Lunera Skincare
Service
UI/UX Design
Industry
Skincare / Beauty
Designing a Skincare eCommerce Experience for a Bakuchiol-First Brand
A global-ready shopping experience designed to educate customers on bakuchiol, build trust fast, and drive high-intent, conversion-focused purchases across desktop and mobile.
0.1
Context & Objectives
Build a premium eCommerce experience around trust and education.
Lunera Skincare needed a modern website to introduce a bakuchiol-focused product line to a global audience—without relying on heavy marketing language. The goal was to balance brand elegance with clarity, helping users understand ingredients, how the product works, and why it’s worth buying.
The design focused on creating a polished storefront, improving product discovery, and supporting conversion with responsive layouts that feel consistent across devices.
0.2
Problem Statement
Ingredient-led skincare can confuse buyers if the story isn’t structured well.
Users often hesitate when they don’t quickly understand what bakuchiol is, how it compares to alternatives, or how to use it. The challenge was to avoid overwhelming people with long copy while still providing enough detail to reduce doubt and decision fatigue.
The previous structure also lacked a clear path from learning → browsing → buying, which made it harder to turn interest into checkout intent.
0.3
Information Architecture
A simple, conversion-focused sitemap built around how skincare shoppers think.
The IA was designed to match real user intent: explore the brand, learn the ingredient, understand results/usage, then shop with confidence. Pages were kept purposeful and scannable to support quick decisions while still giving deeper information when needed.
Sitemap: Home, Shop, Ingredient, About Us, How It Work—planned to guide users from education to purchase without unnecessary steps.
0.4
Solution Strategy
Design a clean, premium UI backed by clear UX flows from education to checkout.
I mapped key journeys for first-time visitors and returning shoppers, then designed responsive screens that prioritize readability, product focus, and trust signals. The UI direction leaned minimal and editorial to let product photography and ingredient benefits lead—supported by structured sections that reduce hesitation.
Deliverables included a desktop + mobile layout system and CMS-ready content structure so the brand can update pages and product messaging without breaking consistency.